Compelling content is a key component in the successful adoption of 3D in the home. Now that you have, or are considering purchase of a 3DTV, here's where 3D programs are going to come from:

3D Blu-ray disc
At the moment there are quite a few Blu-rays available in 3D compared to last year, Disney just released Pirates of the Carribean: On Stranger Tides, Paramount Studios released both Thor and Captain America and Sony Home Pictures Entertainment will release Smurfs on December 2nd. It's a pretty steady flow these days as we have a lot more movies being shot and released in the theater in 3D.

In the movie theater, acclaimed director Martin Scorsese just released "Hugo" a children's story that has gotten a great deal of high marks about the 3D that it was shot in.  A slew of 3D productions are already in the works for 2012 including "Men in Black 3" from Columbia Pictures and Twentieth Century Fox's "Ice Age 4: Continental Drift."

Television
According to new consumer research, 3D in the Home: Who, What, When, and Where from the Consumer Electronics Association (CEA) and the Entertainment and Technology Center (ETC) at the University of Southern California, two-thirds (67 percent) of those planning to buy a 3D-enabled TV within the next three years say they will be more likely to buy if they can receive and watch 3D television programs through an antenna, cable, satellite or fiber-to-the-home. 

They will soon be able to do just that. In a bid to capitalize on the emerging home TV audience for 3D, in March 2010, Cablevision became the first cable company to broadcast a live 3D sporting event to its subscribers. Cablevision carried a New York Rangers - New York Islanders hockey game in 3D, using a 1080i/30 format that required active shutter glasses. In April 2011, Comcast and Cox followed with a 3D telecast of the Masters golf tournament, also using the 1080i/30 format. 3D coverage of the Masters proved to be an experience that's truly the next best thing to being there, as the wide open outdoor setting allowed viewers to see for the first time the elevation changes, undulations and other noticeable variations in course topography that makes the Augusta National course so challenging.

DirecTV has promised its viewers extensive 3D programming including movies, documentaries and events.

In June 2010, DirecTV debuted four 3D channels: ESPN 3D and three of its own channels. The 3D picture format is 1080i/30 and active shutter glasses will be required to view the 3D images. One of DirecTV's newly named 3D channels, N3D powered by Panasonic, will deliver 3D content from programmers such as AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System.

ESPN also has ESPN3D with numerous events being shown throughout the year.

Discovery Communications has partnered with IMAX and Sony to create a dedicated channel that broadcasts 3D in the 1080i/30 HDTV format on a 24/7 basis. The new 3D network features content from genres that include natural history, space exploration, adventure, engineering, science and technology, motion pictures and children's programming. 

Over the air broadcasting in the new 3D formats will have to await creation of standards for over the air 3D - none currently exist - and then development of a special 3D converter box and/or a TV firmware update.