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Sony® BRAVIA XR™ X90L 98” 4K Ultra HD LED Google TV

$9,999.99

At a Glance

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.

Proposition 65 Warning for California Residents

See What Makes This Tv Special

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.

Amazing Brightness. Piercing Contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Picture And Sound Precisely Aligned

Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.

The Entertainment You Love. With Help From Google

Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you.

Game Time. Be Invincible.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion

Beautifully Designed To Compliment Your Viewing Experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Crisp And Bright, Enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast Intensified. Depth Amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended Color Volume, Now See Every Shade And Hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Less Noise. Less Blur. More Clarity In Every Picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

Synchronized. Sound And Picture Harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

BRAVIA And Sony Audio, The Dream Team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

What You Want To Watch All In One Place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring The Cinematic Experience Home, Enjoy Movies Included With BRAVIA

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Kids Profile

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Control All Your Devices With One Smart Remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Jaw-dropping Graphics. Immersive Soundscapes. Game On.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

One Place For All Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Various Features In HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

One Slate. Minimalist. Immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.

Entertainment For The Environment

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.