Sony 720E Series 4K HDR Ultra HD TV



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Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture. 4K X-Reality Pro™ brings pictures to life by upscaling every pixel for enhanced clarity.

  • Uncover the detail with 4K HDR
    High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
  • Redefining realism
    The difference is clear. You’ll see lifelike detail and stunning clarity, no matter what you're watching. 4K X-Reality PRO™ upscales images to near 4K clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.
  • Improved contrast
    Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.
  • Motionflow™ keeps the action smooth
    TV that keeps up with real life. Sony’s refresh rate technology (Motionflow™ XR) allows fast moving action sequences in sports and movies to be seen with precise motion clarity.
  • Quick access for YouTube & Netflix
    Access your favorite movies and shows quicker than ever. With YouTube™ and Netflix buttons built into the remote, you are one click away from endless entertainment.
  • Enhanced sound and clear dialog
    Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation.
  • A masterpiece of design
    Keep wires out of sight, thanks to a hidden cable panel structure, for a clean look.

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